WHICH SOCIAL MEDIA IS THE BEST?

I am always bothered about this question because we are living in a digital world where we spent all our time on social media.

 The most popular types of social media are Facebook, Twitter, Instagram, Linkedin, among others.

I used to spend more on Instagram nowadays what about you guys?

It’s always good to have a varied arsenal of social media tools to help with the different platforms and functions you may be responsible for.

For example, for post scheduling and publishing, Hootsuite and Buffer are popular choices.

Most social media platforms also offer up their own advertising services. All the major platforms including Facebook, LinkedIn, Twitter, and Instagram all have online advertising options.

WordStream allows you to easily manage your AdWords campaigns. Unbounce and Leadpages help you create great landing pages that help to capture conversions. HubSpot is key for email marketing and automation.

There’s a huge number of tools available just for Instagram. Apps such as UNUM and Planoly help you to visualize and plan out your feed. FollowMeter and InsTrack help to track followers. Repost allows you to easily report a user’s post. Boomerang is good for creating super short, 1–2-second ‘vine-like’ videos. The layout is great for making collages. Squarelovin’ and Iconosquare offers up insights and analytics that can’t otherwise be found on the app.

You can manage your Facebook Business Page via the Facebook Page and Facebook Ads apps, making it easy to manage campaigns and monitor engagement via mobile.

Spark Post and Ripl allow you to create appealing and simple graphics to use on social media.

AddThis and Click to Tweet allows you to create great widgets and sharable snippets to place on your company website, encouraging sharing and engagement.

For organization, the Dropbox app and Google Drive are also great for accessing and saving files on your phone. Slack, Asana, and Trello are great tools to use to organize social media tasks and to communicate with other team members who may be collaborating/working on similar tasks.

I hope that helps!

Social media marketing is a great opportunity and no marketer can afford to ignore it.

As a social media marketer, you have a tight competition in your way.

Without a smart social marketing tool, you would just be an unplanned, disregarded, left-over, and a struggling marketer in some corner of the social media cosmos. Social media is a multi-step process and each step is supported by several tools. Some free and some paid - you may choose based on your pocket weight.

Now let’s look at the best tools in each category:

• Social listening tool
• Google Alerts
• Hashtaggify
• Social Mention
• TweetDeck
• Analytics tool
• Sysomos
• Keyhole
• Brandwatch
• NetBase
• Radian6
• Community management tool
• Hootsuite
• Spredfast
• Lithium
• Sprout Social
• Influence management tool
• Followerwonk
• Kred
• PeerIndex(now a part of Brandwatch)
• Content creation tool
• Canva
• BeFunky
• Infogram
• Stencil
• Video creation tool
• Vidyard
• Soapbox
• Loom
• Placeit
• Photo creation tool
• Unsplash
• Pexels
• Pixabay
• Shutterstock

If you are already using any of these tools, don’t forget to write down your experience in the comment section and help others.

It depends on what you want to have from social media. Firstly I want to make it clear that social media is useful for whatever you want to do, gaining followers, being famous, or drawing customers for your business. The reason is that it will not make your pocket lighter and it is very effective also. And you would not deny the fact that social media is the best way to gain popularity unless you are from the Stone Age.